The storied Naples Beach Hotel & Golf Club will get a new look — and new owners.
On Monday the Watkins family, third-generation owners and operators of the landmark property, announced a strategic relationship with The Athens Group, based in Phoenix, to redevelop it and “enhance its legacy.”
In a news release, the family said the 125-acre property will continue to support a hotel and golf club with a beach bar, putting to rest rumors of more drastic plans to reshape it.
While redevelopment plans are still in the works, they include adding residences to help preserve the resort’s golf course, redesigned in 2016 by golf icon Jack Nicklaus and noted course architect John Sanford.
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